ASA India has branches in the following states: West Bengal, Assam, Tripura, Bihar, Uttar Pradesh, Meghalaya and Odisha, with the largest number of branches in West Bengal. ASA India is 90% owned by ASA International.

As a financial sector, microfinance is emerging with great potential and carving a valuable niche in the expansive landscape of India. While the microfinance market is not a new concept in India and has witnessed steady growth over the last decade, there remain huge avenues to explore, especially with regard to the sizeable low-income sections of the country. At the beginning of the 21st century, most microfinance providers in India were NGOs and rural support schemes implemented by the government, but more sustainable and financially integrated measures with more specialized penetration are taking shape in recent times. At the base of the social pyramid, more and more Indians, including women, are engaging in entrepreneurial endeavours as a means to sustain their livelihood. Such efforts have been enhanced by the developing models of microfinance operating in the country, which cater to the most urgent needs of the enterprises. In keeping up with the upward trajectory of microfinance in India, there exists immense scope for empowerment of the disadvantaged through a system of holistic financial support.